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Community Management Plan [Template]

// August 9, 2017

community management plan template

5 Ways to Build a Highly Engaged Professional Community

If you’re creating a professional community, we know that you’re facing many challenges. Organizing, keeping the momentum going and maintaining a sense of belonging is difficult to juggle at the same time. It can also be daunting to think about where to begin. That’s why we’ve created the Community Management Plan Template, a tool to make life a little easier on the wild journey that’s building a professional community.

Professional communities have the power to create change in people’s lives and the world. They create a safe space for people with similar interests to have reliable support and share information. The core of this is a sense of connection and belonging which is critical to the well-being of humanity.

At Mobilize, we’ve organized millions of people around the world who have experienced the magic that comes with being part of a professional community like the teachers of Wonder Workshop, developers of Docker, and women in tech of Ada’s List.

community management plan template
Using this our Community Management Plan Template, you’ll be able to:

1. Set goals & articulate your vision
2. Determine programs to engage members
3. Define member personas and recruitment processes
4. Create an engagement strategy and communication plan
5. Align your team around a concrete plan

Why are these things important? And how will the Community Manager Strategy Template help you achieve what we just mentioned? Let us explain.

1. Set goals & articulate your vision

When bringing people together, it’s exciting to imagine all of the possibilities that your community will become. How will your small group make the world a better place? How will it bring people together? While the future is unknown, it’s a good idea to set goals and jot them down on paper.

The Community Manager Strategy Template enables community leaders to think critically about community goals. The template allows you to set goals for your members too, in addition to your community. What will your members achieve by being part of your community? What intrinsic awards will you offer them in addition to fun ones like swag? This is the space to go wild with your imagination.

We recommend first jotting down all of your goals, and then narrowing them down to realistic ones. Some studies have shown that 92 percent of people don’t really achieve their goals. We believe this is in part because people often set unrealistic goals. During this process, be honest and kind to yourself and your community.

2. Determine programs to engage members

One fear community managers have when their community expands is that they’re losing a sense of belonging and authenticity. Growing is exciting, but it’s also scary when you’re unsure about how it’s going to affect your community. This is totally a legitimate concern. However there’s a way to ease this pain: subgroups.

The Community Manager Strategy Template will enable you to think about the smaller programs you can build within your community. Maybe you’ll have a mentor committee, volunteer one, or groups segmented by cities.

Mobilize Pro Tip: Mobilize was designed to enable professional communities to create sub-groups and programs. Our map feature has helped thousands of communities maintain a sense of community while scaling.

3. Define member personas and recruitment processes

The Snowflake Model, a famous framework used by community mobilizers around the world when building a community, leaders look to empower community members to also become leaders. The reason for this is to ease management pains, and grow efficiently and quickly. If you’re not familiar with the Snowflake Model and Commitment Curve, we highly recommend you read a few articles on them. You can even listen to our webinar with Megan Abell, former Obama and Airbnb mobilizer, here, where she discusses these strategies.

The reason we bring up is because these frameworks also encourage community managers to be clear about member and manager roles. One way to do this is by writing job descriptions and sharing those with your members and leaders.

Using the knowledge you have about existing community members, and what their roles look like, you can build personas for members you want to attract. Then you can customize your recruitment process to attract the right people to your community.

Mobilize Pro Tip: Many communities have grown their communities with the help of our application form. Using our application form, which you can customize questions and fields to be branded like your community. Ask targeted questions to get a better understanding of who is joining your community and which subgroups they can join.

4. Create an engagement strategy and communication plan

Once you have established a strategy to recruit members, you need to know how you will engage them once they’ve joined your community. It’s always a best practice to introduce new members with the mission of your community, and educate them on resources are available to them to succeed in your community. Ask new members to introduce themselves too and share what they’re looking to get out of the community.

Many communities on Mobilize have been successful at engaging their members by developing detailed communication plans. They do this by creating guides, templates, and Q&A documents.

Mobilize Pro Tip: Using Mobilize, community managers can upload content, files, and share content in our communication center.

5. Align your team around a concrete plan

Finally, the most exciting part of the Community Manager Strategy Template is that you have a space to document your plan, and align your entire team around it. When you’re transparent and open about the goals of your community, that allows everyone to be on the same page and make the most out of it.

Now, it’s time to start #mobilizing and start a revolution.

Sharon Savariego is the CEO and co-founder of Mobilize. She's passionate about the power of groups and is driving forward Mobilize’s mission to build the best communication app that empowers group leaders to inspire action. To date, Mobilize has helped brand names like Microsoft, Docker, Etsy, Maker Faire, SalesForce, The United Nations, Meetup, Prezi, and more manage their hundreds and thousands of global partners. In less than two years, Sharon has grown the company to 30 people, two offices around the world, and raised over $8 million in two funding rounds from leading Silicon Valley investors.

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