Your third-party developers might not be full members of your team, but there’s no question they’re an essential piece of the final puzzle when it comes to your platform’s market reach and profitability. You want your developers to be actively and happily engaged in creating more value in developer relations — for you, your end users, and themselves.
Once basic needs are met, human beings are motivated by feeling needed, appreciated, and, well…valued. Here are a few powerful ways to make sure your developers know how much you value them:
Simply showing that you recognize the teamwork involved in a successful platform can put you well ahead of other operators in the industry, and keep developers excitedly dreaming up new ways to build out your platform’s potential. Good developers are always in demand; give them a more rewarding experience than others and they’ll reward you with a full-bodied brand.
When developers can increase their value, their reach, and their recognition by building out your platform and increasing your audience, they’ll be that much more devoted to you and your brand. Keep them excited by giving them value through new opportunities, and that value will return to you in spades.
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