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Lessons From Evernote: How to Build a Brand Evangelist Program

// June 23, 2017

evernote evangelism

Curious how one of the biggest brand ambassador programs in tech got its start? We were. That’s why I invited Evernote’s Josh Zerkel for a live Mobilize webinar on June 23rd. As the Director of Global Communities, Josh manages three brand evangelist programs with 2,135 members total: Community Members, Community Leaders and Certified Consultants.

Together, we discussed his story from starting as an Evernote brand ambassador to becoming the director of community, best practices in the early community-building stages, and how to overcome challenges when you start to scale.

Watch the full webinar here:

At the end of our webinar, I offered a free 20-minute consultation to anyone who is building or a managing a community. In this consultation, we’ll build a custom framework and discuss best practices for growing your community.

Book a Consultation Today

Sharon Savariego is the CEO and co-founder of Mobilize. She's passionate about the power of groups and is driving forward Mobilize’s mission to build the best communication app that empowers group leaders to inspire action. To date, Mobilize has helped brand names like Microsoft, Docker, Etsy, Maker Faire, SalesForce, The United Nations, Meetup, Prezi, and more manage their hundreds and thousands of global partners. In less than two years, Sharon has grown the company to 30 people, two offices around the world, and raised over $8 million in two funding rounds from leading Silicon Valley investors.

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